Understanding why a viewer hits the ‘dislike’ button can be very difficult – especially when it is a completely anonymous reaction…
“It’s like the Holy Trinity of Online protest: Father, Son and Holy Spite.”
Yesterday I posted my first YouTube video is almost five months.
Having been away from the glare of the camera’s spotlight, I figured that I would keep it light, talk about some recently completed models and try and avoid anything that would be a red-flag trigger to those that I know don’t like me or more importantly, what I do. And then I sat back and waited for the three ‘dislikes’ that I knew I would get within the first twelve hours of the video being uploaded. And sure enough, alongside the ‘likes’ that had pleasingly been offered up to reassure my flagging confidence, there it was against the little thumbs-down icon: the number three.
It happens almost every time that I post a video – in fact, I can’t remember the last time it didn’t happen. It’s now got to the point that if that number wasn’t against a video, I would be disappointed that my most disapproving fans, were not paying attention. But no, regular as clockwork, the button had been hit in triplicate.
It’s like the Holy Trinity of Online protest: Father, Son and Holy Spite.
The thing is, I don’t really understand the need to do this and before anyone starts to level the accusation that I must care because I’m discussing it on here, let me say that I’m only doing so in order to gain some comprehension as to why people feel the need to register their angst over something that is not only deeply innocuous in content, but also in a way that’s entirely anonymous! When you do that, other than trying to level the scores across the ‘likes’ and ‘dislikes’, there is no way for me to see who is upset – especially as I have no intention of adding a comments section to my channel. I can imagine the viewers in question thinking “that’ll teach him, coming on here thinking he can post videos and not get a thumbs-down!”. Yeah, it teaches me something, but perhaps not what you have in mind…
So why do people and seemingly three in particular, do this? If you really don’t like the videos, why not simply skip over them and move on to something else? I don’t like boy-bands for God’s sake, but that doesn’t mean that I hover over the Boyzone and Take That pages waiting for a music video to hate – I just don’t visit those pages.
Even within the world of model making there are modellers who create videos that I dislike, but I don’t actively go out of my way to say so, because a) to do that would involve me subscribing to their channel to see updates and I have no intention of boosting their figures and b) I’m not a petty-minded fool that has nothing better to do than follow a channel to not watch a video, so that I can to tell the author that I don’t like his work, from a cloak of total secrecy, in the hope that it will make them feel bad and me feel better about my own insecurities.
It’s all rather silly.
But that seems to be the way of the world these days – offer opinions on everything and if you can’t proffer a cogent point or argument, just hit ‘dislike’. Our ability to ignore Online content has been eroded to the point where to some, it is impossible to simply move on, no matter what is being said. You can create the most informative video ever, helping everyone to build models using an extremely simple technique and there would be guys that don’t like it. Why? Is it because they think the idea is dumb, that it offers nothing of note, or simply as I feel in this case, that they only have to see my name and it wouldn’t matter if I posted a video of a deep-pan pizza, a bowl of profiteroles and a pint of cold beer, they would still dislike it, despite having pizza, profiteroles and beer for their evening meal…That day. You just cannot win.
So I’m preparing for the next video, the next round of comments and ‘likes’ and for the three ‘dislikes’ that I know I will get, one, two, three…